Enjoy The Journey

These last weeks have been exciting, challenging and rewarding. I have been looking into the legalities of opening my practice. I have been organizing sales packages and checking out my financial budgets for the year.

At times everything was easy and other times I had to find the right frame of mind not to lose my patience. Then I remember the same story I read on most of my books. Enjoy the journey.

Yes, enjoy the journey. I can already see myself look back at a successful career in Life Coaching, NLP and Public Speaking.
I envision all this every day without fail.

The most interesting challenge has been the marketing aspect of the journey. I know I have a good product. So all I need to do is market myself. So I had to make a Marketing Plan. This would take time, energy and money.

1)I had to ask myself who my ideal client was.
2)I had to ask myself how could I market myself without losing all my savings.
3)I had to ask myself how can I have repeat business and a loyal client base.

The first one was easy. My ideal client is someone who is looking for a new challenge. Someone who might not know were to begin. Someone who might have difficulty with organzing themselves. Someone who has that inner strength but needs a little help to unleash their power.

The second question was my most challenging. I mean I make some money with my coaching, but not enough to support my self yet. This does not discourage me, actually it gives me a boost to find more clients. So with care and attention, my marketing budget came into place.

You will be amazed when you are so keen and passionate about something, how supportive people are around you. So one great friend in particular, who is a marketing guru in Malta gave me some sound advice.

I am now in the process of making smart brochures. I will have new business cards printed too. I shall continue writing on FM magazine every month as a contributor. I shall advertise once or twice a week on the Local Newspaper. I shall post warm letters to homes. I shall send e mails to all my friends and acquaintances to pass the word around, and I shall put small posters at busy establishments. I will give incentives to my clients. If they refer two people to me, they will get a free life coaching session valid for a month, which can be given to anyone.

Even when I am were I want to be, I will not neglect my marketing. It's important to market yourself when you are in the game, not when you are running low.

Thirdly, I believe in word of mouth. I believe in feedback. I believe in customer loyalty. When ever someone comes to me, I will continue to give my full undivided energy to them. I therefore decided to Introduce a free life coaching introduction session, so my clients can find out exactly what benefits I offer. To support my client loyalty I will offer a full back money guarantee to those who have not gained anything what so ever by visiting me. This is how I want to work. I am in for the long run, and it's gonna be great ;)

If you are very passionate about something and cannot get your message out. Approach friends. Approach coaches. Approach Family. Brainstorm as many ideas as you can. See how, why, what effect each idea will have on your time, energy and savings. Get Feedback, use it well. Learn and move on.

Choose what's best. And go for it. Do not give up. Keep pushing.

It might take effort, patience and inner strength. Your challenge might hit you right at the start. The important thing is to show your challenge what you are made of. Be confident. Be strong.

And remember to enjoy the journey.
As Always I remain humble for your support,
Keep Well
Claude Camilleri
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Written by Claude Camilleri,
Master NLP Practitioner, Malta
founder of Successlodge
www.successlodge.com